Anthony O’Neal is a #1 national bestselling author, speaker, financial expert, and host of the popular YouTube series and The Table podcast with Anthony O’Neal. He’s passionate about reaching people in a real, relatable, and relevant way and helping them get a clear vision for their future so they can win with their life and money. Anthony partnered with Thread and Point Summer 2021 as he was going independent. He needed to quickly adjust his branding and refine his story so he can be set up for success on his own network.

Highlights:

– Complete rebrand from the logo and tagline, to all digital assets

– Developed a cohesive brand voice and guiding principles

Challenge

Anthony O’neal was already successful, he had built his own reputation, and this audience was ready to follow him wherever he went. However, the brand was not in alignment with his long-term vision. The challenge was simple but had risk. A refocus of his brand around Anthony’s original vision, without sacrificing his existing audience and tribe.

Solution

While we kept the integrity of Anthony’s visual language. We first listened to Anthony on where his heart was in regards to his long-term vision. Once we refined and defined his guiding principles we had a clear direction. With Anthony’s newfound vision on how to execute his goals with his mission statement and brand story in hand, he has seen tremendous growth.