The Loose Leaf came to us with the idea to sell tea with the highest quality ingredients. They had success at local farmers’ markets, a strong brand following, and a goal to sell more tea online. After successfully distilling their brand story, redesigning the main logo and packaging, they ended up clearly communicating to their prospective tribe that they really care about being transparent with what is in their product and they fully stand behind it.

Highlights:

– Cleaned up the brand story, refined guiding principles, solidified the foundation

– Designed new brand identity and packaging materials